Beauty of Joseon is a Korean skincare brand inspired by traditional hanbang (herbal) ingredients and beauty secrets from the Joseon Dynasty. The brand focuses on combining time-tested herbal formulations with modern skincare science to create gentle yet effective products. Known for minimalist aesthetics and skin-friendly ingredients, Beauty of Joseon prioritizes products that restore and balance the skin, especially for those with sensitive or reactive skin. The Light On Serum reflects this philosophy, offering brightening and calming benefits through a formulation that respects the skin’s natural barrier.

Type:
Dry – Hydrates and brightens, relieving tightness while supporting barrier strength.
Combination – Balances hydration across zones while refining tone and texture.
Normal – Maintains skin clarity and radiance with consistent use.
Sensitive – Centella soothes irritation and reduces redness, making Vitamin C more tolerable.
Oily – Lightweight texture absorbs easily without clogging pores or adding shine.

Concerns:
Pigmentation – Vitamin C brightens dark spots and discoloration for even tone.
Dark Spots – Helps fade acne scars and sun-induced hyperpigmentation.
Dullness – Restores radiance and glow to tired, lackluster skin.
Uneven Skin – Improves clarity and texture with brightening and soothing actives.
Redness – Centella calms flushed skin and strengthens the barrier.
Aging – Protects from free radical damage and helps reduce early signs of aging.
Acne-Prone – Brightens post-acne marks while calming inflamed breakouts.
Dehydration – Provides a hydration boost to keep skin plump and healthy.
Tired Skin – Revives fatigued skin with antioxidant-rich Vitamin C.